In 2010, Jean founded MarketSmiths®, a national agency dedicated to Copywriting for Humans®. In 2012, at TEDx Gramercy, Jean declared the War on Bland™ – launching a campaign to change corporate copy forever.
Today, MarketSmiths is a successful copywriting services provider with 16+ writers, with clients like The Loews Group, LinkedIn, Pearson Education, Pfizer, and The Carlyle Group. The company specializes in Website Copywriting and Content Marketing.